Have you ever been robbed? (¿Te han robado?)
That's the core question of the project.
The most present forms of insecurity in Colombia are robbery (mugging is one of the most common), homicide - contract killing (in many cases associated with robbery), extortion and kidnapping, and terrorism. Unánime emerges as a proposal against insecurity in Colombia focused on all types of stealing, from armed robbery to political corruption.
Brochure
A brochure was designed to raise awareness about the problem of robbery, show the different types of robberies that affect Colombians and their respective statistical studies. It also aims to make its readers take an active and participatory attitude in denouncing and prosecuting these crimes throughout the country.
App Prototype
The star product of Unánime is a mobile application that records robberies in real time, shows the most dangerous sectors in the user's specific region and the entire city, posts all kind of news on the subject, and it's even used to make complaints that connect directly to the police and government databases.
exhibition
We set and visually enriched the complete project according to the concept and then exhibited it along with a model in the style of Colombian streets at our information stand on the social problem addressed: stealing.
PROCESS - EXPLORATIONS
ART DIRECTION: Isaac Villegas, Marco Olier, Carolina Monsalve
VISUAL IDENTITY: Isaac Villegas, Marco Olier, Carolina Monsalve
BROCHURE: Isaac Villegas, Marco Olier, Carolina Monsalve
EXHIBITION: Isaac Villegas, Marco Olier, Carolina Monsalve
APP PROTOTYPE: Isaac Villegas
